Small business owners live and die by cash flow. The product I managed was how they accessed it. When competitors started offering 1-hour funding and leadership set the mandate to match them, I went looking for what it would take. What I found was bigger than the original brief — a checkout experience quietly killing conversions, and a manual process leaking $300K in revenue every year that nobody had caught.
Timeline
Q2 – Q3 2023
Team
Team of 4
Stakeholders
Feature Type
0→1 + Redesign
$2M+
Additional Annual Revenue
58%
Expedited Funding Conversion Lift
90%+
Fee Revenue Capture Rate
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