Timeline
Q2 – Q3 2024
Team
Team of 4
Stakeholders
Feature Type
0→1 + Redesign
$1.2M+
Additional Annual Revenue
58%
Expedited Funding Conversion Lift
90%+
Fee Revenue Capture Rate
Small business owners live and die by cash flow. The product I managed was how they accessed it. When competitors started offering 1-hour funding and leadership set the mandate to match them, I went looking for what it would take. What I found was bigger than the original brief: a checkout experience quietly killing conversions and a manual process leaking $300K in revenue every year that nobody had caught.
Leadership needed a 1-hour funding option to compete with rival factoring platforms. The constraint: same-day customers only, to protect roughly $900K a year in existing Same-Day Rush revenue from cannibalization. That was the mandate.
The checkout itself was the first issue.
Fixing the display was one lever. The bigger one was revenue nobody was collecting.
Invoice submission · Step 3 of 3
Funding method
Closing that leak, combined with the conversion lift from the redesign, is what drove the $600K increase in Same-Day Rush revenue below, not a separate number on top of it.
Revenue impact
| Metric | Result |
|---|---|
| Net new annual revenue | $1.2M |
| — Same-Day Rush revenue growth (leak closed + conversion lift) | +$600K/year ($900K → $1.5M) |
| — New 1-Hour Funding tier, run rate at launch | +$600K/year |
Supporting metrics
| Metric | Result |
|---|---|
| Same-Day Rush conversion lift | +58% |
| Fee capture rate | 90%+ (up from ~67%) |
| On-time SLA processing | 85% |
| Headcount added | 0 |
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