Case Study · eCapital

How a checkout audit unlocked $2M in new revenue

Timeline

Q2 – Q3 2024

Team

Team of 4

Stakeholders

EngineeringOpsFinanceExecutive

Feature Type

0→1 + Redesign

$1.2M+

Additional Annual Revenue

58%

Expedited Funding Conversion Lift

90%+

Fee Revenue Capture Rate

Small business owners live and die by cash flow. The product I managed was how they accessed it. When competitors started offering 1-hour funding and leadership set the mandate to match them, I went looking for what it would take. What I found was bigger than the original brief: a checkout experience quietly killing conversions and a manual process leaking $300K in revenue every year that nobody had caught.

01Overview

Leadership needed a 1-hour funding option to compete with rival factoring platforms. The constraint: same-day customers only, to protect roughly $900K a year in existing Same-Day Rush revenue from cannibalization. That was the mandate.

02Approach

The problem

The checkout itself was the first issue.

  • Standard funding was the default choice. The Same-Day Rush option showed a fee and nothing else: no arrival time, no cutoff, no reason to pick it over the default.
  • Cross-referenced Same-Day Rush volume against revenue collected. Found a manual step in Jack Henry's Cadence platform was being missed on roughly 1 in 3 submissions, about $300K a year in uncollected fees, unrelated to the funding-speed project originally scoped.

Fixing the display was one lever. The bigger one was revenue nobody was collecting.

Invoice submission · Step 3 of 3

Review & submit

Invoices submitted4 invoices
Total invoice value$8,000.00
Advance rate (90%)$7,200.00
Service fee− $144.00

Funding method

Estimated payout$7,056.00

Closing that leak, combined with the conversion lift from the redesign, is what drove the $600K increase in Same-Day Rush revenue below, not a separate number on top of it.

The fix

  • Reframed the project from "ship 1-hour funding" to "capture more revenue across the funnel," and got the checkout redesign and a fee dashboard added to scope.
  • Named the two fast tiers Same-Day Rush and 1-Hour Funding, so the difference (delivered by end of day vs. within the hour) was clear at the point of choice, not just in the fee amount.
  • Built a Power BI dashboard tracking Same-Day Rush and 1-hour volume, SLA rates, and fee collection accuracy. Reported the numbers weekly to Ops and leadership to hold the team accountable for collecting fees correctly.
  • Phased the 1-hour rollout: 100 customers, then 1,000, then the full 1,600-customer same-day segment. Shipped within 2 months of kickoff, with no added headcount.
03Results

Revenue impact

MetricResult
Net new annual revenue$1.2M
— Same-Day Rush revenue growth (leak closed + conversion lift)+$600K/year ($900K → $1.5M)
— New 1-Hour Funding tier, run rate at launch+$600K/year

Supporting metrics

MetricResult
Same-Day Rush conversion lift+58%
Fee capture rate90%+ (up from ~67%)
On-time SLA processing85%
Headcount added0

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